For the 2007/2008 Volvo Ocean Race, we provided full production and media consultancy services for high profile US entry Puma Ocean Racing. As part of a creative, bold and heavily design led campaign, we were tasked with enforcing a fresh and exciting visual strategy throughout.
Puma Volvo Ocean Race
Puma's involvement in the 2007/2008 Volvo Ocean Race was prolific.
They finished the race in 2nd position overall and achieved world-wide industry acclaim for their marketing and PR strategy, winning the coveted European Sponsorship Award in the process. Wing played a central role throughout, creating promo, viral, web and news content for this award winning campaign.
Sailing is a pretty traditional sport, home to a well established circuit of athletes, fans, media and brands who have been involved for a long time.
When sports-fashion giant Puma arrived on the scene of the Volvo Ocean Race, one of the sport's flagship global events, bringing a fresh, bold approach it made a welcome splash. Their ground breaking 'PUMA City' store travelled from stop to stop with the race - constructed from the shipping containers used to transport it, it exemplified the refreshing angle Puma brought to the event.