Ebay, online's biggest auction and market place. WING covered the run up to their celebrity driven campaign featuring some very familiar faces.
eBay - Collections Ambassadors
eBay created ‘eBay Collections’ - a bespoke, shoppable curation tool - to give users a more personal, premium shopping experience.
eBay invited four of Britain’s most-loved celebrities to curate their own collections and feature in content to promote eBay Collections. WingMan captured the celebrities in a relaxed pre-shoot before the launch itself.
eBay - Collections Launch
eBay created ‘eBay Collections’ - a bespoke, shoppable curation tool - to give users a more personal, premium shopping experience.
eBay needed to communicate the benefits of Collections in a crowded market dominated by third party curation tools. People are still inspired by mainstream celebrities, even on the democratised web where power users and super reviewers reign. ebay invited four of Britain’s most-loved celebrities to curate their own collections and feature in content to promote eBay Collections.
