Diet Coke has long been established as the signature drink of the fashion industry - no model, designer, paparazzi or celebrity worth their salt can be seen out in public without a can. To celebrate this relationship and the brand's 30th birthday, Diet Coke ran a limited edition campaign inviting some of the world's top fashion designers to become Creative Director for a year. And we were lucky enough to be at the launch events of 2 of them...
Marc Jacobs
To mark the announcement of the legendary fashion designer Marc Jacobs as Diet Coke's new Creative Director, we were invited to the brand's exclusive celebrity party at the German Gymnasium in Kings Cross, London...
along with the designer's favourite catwalk models, including Ginta Lapina, and the new Diet Coke hunk. We captured and syndicated footage of the event internationally and produced this highlights film.
Jean Paul Gautier
To mark the newly launched collaboration between French fashion icon Jean Paul Gaultier and Diet Coke, for which the legendary designer created a range of 3 limited edition bottles, Diet Coke / Coca-Cola Light staged a day of glitzy events in Paris.
Starting with a dramatic press conference in the historic Crazy Horse cabaret club and finishing with a glamourous party in the Trianon Theatre in Montmatre attended by celebrities and actors, we captured the spectacular day creating an international news release and online film.
