German software, data and analytics giant SAP is one of the most prominent names in professional sport you may never have heard of. Their performance analysis tools are woven into the fabric of many of the most successful brands in professional sport from basketball to sailing, tennis to American football and Formula 1. We create a diverse range of content for them across all sports including online branded content, corporate comms, broadcast packages and long form documentary.
Grand Prix Starts vs Penalty Kicks
High pressure situations are part of the daily grind for a professsional sportsman...
whether you're a Formula 1 driver sitting on the grid waiting for the lights to go out or a footballer with the hopes and dreams of a stadium resting on your shoulders as you place the ball on the spot for a penalty, a cool head and a steady hand are essential for making the right decisions and taking your team to victory. In this film for SAP, broadcast in 151 territories worldwide to a cumulative global audience of 29.6 million, we look at the parallels between the sports and see how data analysis helps achieve 'Perfection Under Pressure'.
The Perfect Lap 2014 – A New Era
The 2014 Formula 1 season saw the most rules and regulation changes ever introduced into the sport at one time, with new guidelines on aerodynamics, weight restrictions, power delivery systems and fuel usage.
It was a total shakeup. In this Perfect Lap update, we take a look at how SAP's data harvesting and analysis technology plays a part in developing and refining the best combination of new designs, including Jenson talking us through how this all feels during an onboard lap of the Bahrain circuit.