Reebok Crossfit is one of many new fitness crazes sweeping the globe. It's a simple, competitive workout regime that uses minimal equipment and aims to turn fitness itself into a sport, with global competitions that crown 'the world's fittest man and woman' every year. Our content helped launch and PR the craze in the US.
Reebok CrossFit Flash WODS
One of the key elements of the Reebok Crossfit workout programme is its simplicity - it requires no specialist equipment, no gym, no specialist clothing…
As the ‘Fittest man on Earth’ Rich Froning Jnr, Reebok Crossfit Games 2011 Winner says, “You can do a workout any time, anywhere.” In this film he's joined by a group of fellow 'Crossfitters' on the streets of New York City to put the theory to the test.