Client Info

For the 2007 / 2008 Volvo Ocean Race, we provided full production and media consultancy services for high profile US entry Puma Ocean Racing. As part of a creative, bold and heavily design led campaign, we were tasked with enforcing a fresh and exciting visual strategy throughout.

Puma Volvo Ocean Race

Puma's involvement in the 2007/2008 Volvo Ocean Race was prolific.

They finished the race in 2nd position overall and achieved world-wide industry acclaim for their marketing and PR strategy, winning the coveted European Sponsorship Award in the process. Wing played a central role throughout, creating promo, viral, web and news content for this award winning campaign.

Puma City

Sailing is a pretty traditional sport, home to a well established circuit of athletes, fans, media and brands who have been involved for a long time.

When sports-fashion giant Puma arrived on the scene of the Volvo Ocean Race, one of the sport's flagship global events, bringing a fresh, bold approach it made a welcome splash. Their ground breaking 'PUMA City' store travelled from stop to stop with the race - constructed from the shipping containers used to transport it, it exemplified the refreshing angle Puma brought to the event.

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Need A WingMan?
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2017-05-17T14:40:40+00:00