Our films were a massive success, we were given an unofficial request to achieve 1 million hits. Our figures amounted to over 5 million hits on YouTube and a large selection of image capture and shots were used on the subsequent Coca-Cola TVC campaigns.
The Hard facts: We reached 7M teens (99% audience reach) with our content, which drove 6.1M expressions, (including over 3.6M video views).
There were 83K people who directly ‘liked’ & ‘shared’ our content driving 27% organic/‘earned’ impressions, which equated to £182K worth of ‘earned’ media.
Expression rate was the highest seen from any previous Coca Cola campaign. OTR campaign delivered an OTS of 89 across all platforms (every GB teen saw OTR creative at least twice).