The America’s Cup is the oldest international trophy in world sport and recognised as one of the toughest contests in world sport. After Sir Ben Ainslie lifted the America’s Cup in 2013, it became an uncontainable ambition to bring the ‘Auld Mug’, as it is affectionately known, back to Britain where it all began in 1851.
Ainslie launched Ben Ainslie Racing (BAR) in 2014 before Land Rover announced their global partnership in 2015. Forged together these two British heavyweights aim to deliver the winning combination of highly tuned athletes and innovative technology to challenge for the 35th America’s Cup.
Wing are creating a series of films that demonstrate to the world what this partnership really entails and in-turn giving an insight into the human endeavour and technology journey the team are taking in the bid to win the America's Cup. Here is the first film from the ongoing series, the beginning of the journey and partnership.