Every single one of us does something every day, no matter how small and insignificant, to improve our daily lives – loading the car so that extra box just squeezes in, standing in the right place on the platform so the train pulls in with the doors right in front of you… With the “Raise Your Game” campaign Vodafone highlighted how this motivation drives the Vodafone McLaren Mercedes F1 team as well as its customers. Wing produced this online spot to launch the campaign – shot on ARRI Alexa and Canon C300.
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