Il Mostro

Entering into a relatively conservative sports sponsorship – sailing and the Volvo Ocean Race – for a cool, street and hip fashion brand was quite a marketing leap for Puma. Wing provided a campaign content and brand consultancy service for the whole Puma Sailing project over 2 years, with a brief to reflect the fashion giant’s style and class across all content, setting the Puma Sailing project apart from the norm. This dramatic film, created for Puma to show at the high-profile christening of their new racing yacht for the Volvo Ocean Race in 2008-09, was designed to only show subtle elements of the boat and to create an enigmatic and domineering feel before the unveiling of the design by Oscar nominated actress Salma Hayek.