All In Daegu

Adidas required a suite of content, consisting of athlete profiles, product features and PR films, featuring a number of their sponsored athletes captured at an Orlando training session just before the World Champs in Daegu, Korea, in March 2011. This is our take on the brand's 'all in' campaign from that year, shot on a pretty bold mixture of formats from RED 4K all the way down to a consumer micro-cam called a Harinezumi.