With the FIFA World Cup previously never held in an Arabic nation, ‘We Are Ready’ aimed to announce to the world that Qatar was ready for game.

The film was conceptualised through the medium of traditional, Qatari, spoken-word poetry and is steeped in cultural references throughout. It is an ode to the Arabic world and the impact of football within the region.

Broadcast globally during the FIFA World Cup draw, the film was a statement of intent around Qatar’s ambitions for the tournament.