The 8,000 mile Auto5Graph was a pandemic-busting film creative conceived to bring warmth and fan engagement to Vodafone’s sponsorship of The British and Irish Lions and to promote their new brand positioning ‘Together We Can’. With fans unable to travel to South Africa to watch matches or meet any players, using the power of Vodafone 5G connectivity we brought a unique ‘world first’ shirt signing and player appearance to life. Using a robot arm and rapid data transfer across low latency Vodafone 5G, we surprised four Lions super fans with the opportunity to receive their very own Lions jersey, which the players signed live on a video call with them from 8,000 miles away in Johannesburg, South Africa.
This piece blew Vodafone's expectations out of the water, delivering 188 pieces of editorial news coverage with 191 million reach and 98% of coverage attributed to Vodafone, and with ridiculously high view-through rates at 42% (versus 15% benchmark) across an 8 million+ reach on social.
