The Spirit Of McLaren

2013 marked 50 years in Formula 1 for legendary motorsports team McLaren. To commemorate this significant milestone, Wing were commissioned to devise and produce a landmark film for widespread online release and to act as a centrepiece for a microsite built specifically for the anniversary. With more F1 Grand Prix wins than any other team, and with some of the most iconic names the sport has ever known helping McLaren become one of the biggest names in the sport, there was a huge amount of content to try and include. Shot in a secret warehouse hidden near McLaren's futuristic factory in Southern England, Spirit of McLaren features unique objects from throughout this gliterring history to tell the story of the team's last 50 years from Senna's legendary car to James Hunt's helmet, Bruce McLaren's racing goggles to Nikki Lauda's steering wheel.