Take a Breath - Unicef X Formula E

*TAKE A BREATH* featuring Tom Hiddleston for Unicef and Formula E is a short film that aims to raise awareness and highlight the importance of clean air, in order to make a better, safer world for every child.

We conceived the art gallery backdrop to underpin the power of clean air and thought. This allows the viewer to truly take a breath while watching the film and consider the harsh reality of polluted air in cities but also the positive move towards progress. We captured this in one shot so we could deliver a fluid and uninterrupted train of thought. Having the talent of Tom Hiddleston as lead meant that we could truly land the message in its purest form. Tom was an absolute pro and insisted on one final walkthrough - take 17 - which turned out to be the money shot and attaining him true superhero status… oh wait a minute…

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