SAP’s ground-breaking data gathering and analysis technology played a major role in the German football team’s FIFA World Cup victory in 2014. For this dynamic visualisation of their real-time software tools for coaches we wanted a very specific look, clean and uncluttered, allowing space for the graphics to add a technical layer in post production.
Soccer Evolution - Behind the Scenes
Filmed in one of the UK’s largest white infinity studios, this shoot required the construction of a 1/4 sized football pitch including goals, as well as multiple camera crews, over 50k of lights, and weeks of VFX trickery. We thought it was worthy of a sneaky behind the scenes film, giving you all a unique look at how we do what we do at Wing.
