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Seeds Of Change

The Volvo Ocean Race is a tough, brutal, physical ocean challenge attempted by only the gnarliest and saltiest race sailors. And yet sailing is essentially an environmental pursuit, harnessing the wind in an unpowered sport that depends on an innate understanding of the weather and a tender relationship with the sea. In this promo, we follow the team as they journey to the forests of Sweden to see why their sponsor, SCA - the largest forestry owner in Europe and manufacturer of a range of everyday paper products - felt the Volvo Ocean Race was the ideal platform to connect with their brand values. Shot on ARRI Alexa and Sony F55.

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