Our McLaren campaign to launch their 2018 F1 car gathered over 10 million views in a matter of days and was the most successful of the pre-season marketing battle…

McLaren Launch 2018

Watch as WING help McLaren unveil their 2018 challenger, the striking McLaren MCL33.

Returning to the iconic papaya orange and blue, the MCL33 will contest the 2018 FIA Formula 1 World Championship, and marks the first time in McLaren’s 52-year history that it has run a car powered by Renault engines.

The Night Shift

All is quiet at the McLaren Technology Centre when the night shift takes an unusual turn. Watch as McLaren's fearless, historic spirit converges with our new future. Will the plucky security guard, Keith brave the night out?

Shot over one night at McLaren Technology Centre, WING captured this fun kooky piece of content setting off McLaren's #BeBrave campaign and Teasing the MCL33.

#BeBrave McLaren's Heritage Cars
#BeBrave McLaren 2018 Staff Teaser