Al Asturuh "The Legend" - FIFA

Al Asturuh, or ‘The Legend’ was FIFA’s official promo for the FIFA World Cup Qatar 2022.

Set within the desert, a Qatari elder tells his tribe the story of the tournament’s 100-year journey across the globe to the Arabian Peninsula.

An epic tale filled with heroes and villains. Heartbreak and love. Triumphs and defeat.

A story that is passed down from generation to generation…

The film’s modern and energetic execution takes the audience on a global tour of World Cup moments while paying tribute to local tradition and culture.