THE BEST OF 2018'S CONTENT
WING'S CHRISTMAS COUNTDOWN
Another Christmas has come around, the moment we've all been waiting for - unleash the mince pies, crack open the mulled wine, and best of all, indulge in the historic festive tradition of WING's Christmas Countdown for Content: Best of 2018.
But first, an update on what we've been up to this month… We had another release for OnePlus to launch their new partnership with McLaren - Salute to Speed, celebrating the life of racing legend Bruce McLaren and we also travelled to Germany, Greece and Spain for various shoots… fun times!
Oh, and we also had our EPIC Christmas party! The team was swept off to Center Parcs Woburn for a day of rock climbing, swimming, and team laser tag. Needless to say, we're experienced in shooting.
In the meantime, the moment you've all been waiting for...
WING's Christmas Countdown for Content: Best of 2018
Jenny, Production Assistant: Three's 'Phone History - Phones Are Good'
Gotta love Henry VIII swiping for wives and Eve liking Adam's selfies on Instagram. And when that Deliveroo driver climbs up the cliff? Priceless.
Alex, Technical Assistant: Sebastian Solberg's 'One Breath: A Life Without Gravity'
Stunning underwater cinematography with a beautiful story. Exploring a couple, pushing their limits. How far humans can push their bodies underwater.
Martha, Business Development Manager: WWF's 'For Your World'
I love this because it is raw, honest and unafraid whilst being visually stimulating with a sprinkling of shock factor. Through darkly beautiful stock imagery and direct prose, it places the onus on the watcher and effectively empowers you to think twice about your environmental impacts in the micro sense.
Molly, Production Manager: Dolmio's 'The Battle of Dinnertime'
It's been perfectly cast and I think every family can relate to it - also, it must have been super fun to produce and shoot!
Holly, Editor: Nike 'Nothing Beats a Londoner'
It's audacious and fun. There's a lot going on, but instead of being messy it makes you want to watch again and catch the bits you missed.
Emma, Senior Creative: JAY-Z's 'The Story of OJ'
79 million views and counting! This draws on the stylistic conventions of theatrical cartoons from the 1930s-40s, highlighting the prejudices and stereotypes of the era. It realises JAY-Z's vision using a combination of hand-drawn cel animation, computer graphics and painted backgrounds, collaborating with Titmouse to animate the original characters.
Eddie, Creative Producer: Tide 'Super Bowl Ads'
Tide totally blew everyone out of the park at this year's Super Bowl. They owned all of the other brands with the ingenious method of essentially making every type of commercial there is and branding it as a TIDE ad. People in and outside the industry are still talking about it many months later and I'm sure it will go down as an all-time classic.
Owen, Producer: Peter Jackson's 'They Shall Not Grow Old'
Ok so this might not be 'content', but it certainly grabbed my attention. Fascinating, intriguing and at times haunting, this documentary brought a war that is slowly being forgotten to a modern-day audience using the latest technologies. A triumphant passion project for us all to see and not forget.
Clair, Operations Manager: Galaxy Note9's 'Fortnite Victory Dance'
Nothing beats some happy dancing! This is what I do every morning, at home and at work.
Matt, Graphic Designer: New Zealand's 'Police Recruitment Video'
Classic Kiwi deadpan humour in the style of Taika Waititi/Jermaine Clement. Shows a human side to the establishment and outlines the diverse types of jobs and training available within the police force in a fun and memorable way.
Ania, Head of Post Production: Apple's 'Welcome Home'
Firstly,(!!!) FKA Twigs' performance is beautiful and touching. I believe her sadness and her excitement; her totally aloof (but still gorgeous) commuter face as well as her foxy grin, make me go "Yup, I'm with you girl, I know how you feel!" So well done for getting her on board, Apple! Secondly... well, who hasn't danced around their place imagining they're a cross-breed between King Midas and a ballerina? I totally love Spike Jonze's take on that! What an amazing bit of design this extendable flat! The fact that it's all done in camera just fills me with excitement too. Very arty and theatrical. Oh, and the track is wonderful too!
Mel, Head of Production: Nike's 'Dream Crazy'
What I liked about Nike's Dream Crazy campaign is that it represented a return to Nike sticking to their philosophy and not being worried about popular opinion or media backlash. The campaign spots were bold, brash, in your face without courting offence.
Tessa, Chief Operating Officer: Will Smith's 'In My Feelings Challenge'
I think he's a genius - he is so totally natural speaking to camera and this is a perfect example of him using Instagram brilliantly, responding to a trend and going one step further with it. It looks great, it's a cool stunt that was put out quickly and carries his cool trademark humour. His whole feed is genius and he really made me realise how Instagram can and - in my opinion - should be used.
Will, Creative Director and Chief Attention Seeker: Childish Gambino's 'This Is America'
2018 was a really crazy year… for so many reasons. For me this film encapsulated that in parody, chaos and sheer style. The first time I watched it it completely froze me - it's so incredibly depressing but also stunning and mind-blowing in equal measure. Smile because it was brave and telling and necessary and beautifully conceived and produced, depressed because of the overarching message, and that we live in a time where all of this is true. But if the 447 million people who have watched it on YouTube take some semblance of the message, then he has won in some small part - both with the success of the track and video but also with the fact that he has been an artist who may have made a difference in people's take on society. That brutal violence and general mayhem is no different than daily life in the US and it's not acceptable. Any change is a good change if it promotes gun control. Sorry to get so political and morose at the end of the year… but you did ask! PS - a really good article unravelling the incredible references in the film can be found here.
And there you have it!
2018 has been good to us WINGers - we've had so much fun and bashed out a huge number of incredible films - well, we think so anyway! Bring on 2019…!
So from all of us, we wish you a Merry Christmas and a happy new year!