WING attend the Ryder Cup
Our Chief Attention Seeker, Will and Head of Production, Mel made it across the channel to catch one of the biggest events in the sporting calendar; The Ryder Cup!
The pair travelled 20 miles west of Paris to the incredible Le Golf National course where they met up with our friends at Aberdeen Standard Investments for a glorious day of food, drink and well.... golf! (it’s a tough job but someone’s gotta do it).
Mel, a self-proclaimed golf fanatic, was blown away by the experience. “We spent the practice day following the European and American players run their strategies for the competition. Clearly the Europeans had the better tactics because we won! The personal highlight for me was getting to watch my idol Tiger Woods.”
Earlier this year, alongside ASI, we made our Always Moving Ahead TVCs starring Ryder Cup captains Thomas Bjorn and Jim Furyk which featured in the TV ad breaks throughout the tournament. “Seeing the WING films broadcast globally every 20 minutes,” was Will’s highlight. “No question at all.”