WING kicks off McLaren's car launch with We Go Again film
Why is February the WINGers favourite month every year? Could it be winter finally waning? Or the oh-so-romantic Valentine’s day? Or is it less about formulas for romance and more about Formula 1?
This February 14th marked the much more important McLarentine’s Day! The annual tradition saw McLaren launch their latest contender on the F1 track, 2019’s model; the MCL34. Much like the film’s tagline, we go again, for our 5th consecutive year WING were called upon to mark the occasion with a high-octane film. This year we wanted to focus less on the car, and more on the people behind it - those who burn the midnight (engine) oil continuously in the pursuit of perfection, recognising their passion & commitment. WING spent two days running about Woking, armed with c-stands & sandbags, capturing the company’s preparations for the launch.
Our launch film celebrates the determination, the training, the constant strife to retain the attitude to go again.
We hope you enjoy, and play again, again & again.